Putting It All Together
At the heart of my work is helping people transform their life. That's what I call "Life Alchemy Technology." There's a simple & effective art/science to changing what is into what could be. That's the most powerful magic in the universe. Then there's being a persuasive professional. No matter what job you have, or what […]
READ MOREYou're not prepared
You can see all the photos in the world. You can talk to people who have been there & done that. You can read a thousand first-hand accounts that describe how the wind picks up and the temperature drops. How birds go quiet and everything goes still. How the light takes on a silvery vibrance […]
READ MOREWith A Little Help From Your Friends
This week we’ve been talking about how to think about huge opportunities and the competing strategies of keeping the best for last vs starting with the best to ensure you stay in the [metaphorical & literal] competition. Yesterday I strongly advised you to start with the best and give yourself the best shot at winning […]
READ MORENow What Do I Do?
That's the fear at the heart of leading with your best. Because it's bad both ways. For most people, that's enough justification to never try anything at all. You might think of it as perfectionism or procrastination, but it's just fear at the end of the day. Tomorrow we'll talk about the antidote. Best thoughts,~Jonathan […]
READ MORELead With The Best
Yesterday we talked a little bit about how to decide what to share when you are starting to put yourself out there. Do I keep the good stuff until I have an audience? Or do I share it when nobody will ever see it? In order to make it clear how/why it's smart to always […]
READ MOREAvoid The Specialty Spiral
You think, "I'll save this for a special occasion!" so you wait to drink the champaign, use the fine china, or whatever it is that you're saving for later. Then a special occasion comes along and you think, "I've been waiting so long, this doesn't feel special enough." And suddenly you're in a "specialty spiral" […]
READ MORESell With Meaning
Person 1: "Would you look at these numbers?!"Person 2: "I am. Are those good numbers, or are they bad?" Data tells what's happening. Emotions tell why it matters. Combine both for impact. In the example we can see that data, by itself, does nothing to help someone understand the point you're trying to make. You […]
READ MOREAncient Answers For Modern Problems
Storytelling isn't dead. It's your most powerful tool to captivate. I'd bet you $5 that we were telling stories for 10's of thousand's of years before we harnessed fire. Today, movies & narrative-based video games are HUGE industries. The takeaway; if you focus on features try sharing a story or two instead. Watch what happens. […]
READ MOREOBJECTION!
Five points if you get the reference with the image... Anyway, let's get into it. In the sales world there's a common topic of conversation: objection handling. But, I find the term... well... objectionable! Why? It programs you to believe that you're doing something wrong! You're not doing anything objectionable by selling solutions to important […]
READ MOREVisibility Is Great. THIS Is Better
Being visible is great. Being unforgettable is better. Create material that sticks in the minds of your audience. I see a majority of people desperate for eyeballs and attention, but they have zero understanding of what makes something memorable. Hint: it's emotional impact, novelty, or fear. Do with that information as you will... Best thoughts,~Jonathan […]
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