Persuasive Professional

April 4, 2024

With A Little Help From Your Friends

This week we’ve been talking about how to think about huge opportunities and the competing>>>

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April 3, 2024

Now What Do I Do?

That’s the fear at the heart of leading with your best. Because it’s bad both>>>

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April 2, 2024

Lead With The Best

Yesterday we talked a little bit about how to decide what to share when you>>>

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April 1, 2024

Avoid The Specialty Spiral

You think, “I’ll save this for a special occasion!” so you wait to drink the>>>

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March 27, 2024

Sell With Meaning

Person 1: “Would you look at these numbers?!”Person 2: “I am. Are those good numbers,>>>

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March 26, 2024

Ancient Answers For Modern Problems

Storytelling isn’t dead. It’s your most powerful tool to captivate. I’d bet you $5 that>>>

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March 25, 2024


Five points if you get the reference with the image… Anyway, let’s get into it.>>>

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March 21, 2024

Visibility Is Great. THIS Is Better

Being visible is great. Being unforgettable is better. Create material that sticks in the minds>>>

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March 19, 2024

Is Your CTA Literal Or Irresistible?

A call to action isn’t just a button; it’s an invitation to a journey. Make>>>

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March 18, 2024

Logic Bows At The Feet Of Emotion

Trade secret: Emotion drives action. Logic justifies it. Use both in your work. Even if>>>

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