Category: Persuasive Professional

Storytelling isn’t dead. It’s your most powerful tool to captivate. I’d bet you $5 that we were telling stories for 10’s of thousand’s of years before we harnessed fire. Today, movies & narrative-based video games are HUGE industries. The takeaway; if you focus on features try sharing a story or two instead. Watch what happens.…

Five points if you get the reference with the image… Anyway, let’s get into it. In the sales world there’s a common topic of conversation: objection handling. But, I find the term… well… objectionable! Why? It programs you to believe that you’re doing something wrong! You’re not doing anything objectionable by selling solutions to important…

Being visible is great. Being unforgettable is better. Create material that sticks in the minds of your audience. I see a majority of people desperate for eyeballs and attention, but they have zero understanding of what makes something memorable. Hint: it’s emotional impact, novelty, or fear. Do with that information as you will… Best thoughts,~Jonathan…

A call to action isn’t just a button; it’s an invitation to a journey. Make it irresistible. Hint at the adventure you will take together. The amazing sights they will see. The incredible powers they will gain by exploring the deep dark jungles of the human mind. That works great! You know what doesn’t work?…

Trade secret: Emotion drives action. Logic justifies it. Use both in your work. Even if you are the most logical person on the planet, you are still going to make the choice that feels right and then paper over that emotion with a mountain of “reasonable” justifications for why it’s the right choice. I see…

“The person asking the questions is in control.” You’ll see this quote all the time in the sales world, but I still haven’t heard a solid explanation for why. The Sales Guru Of The Week just repeats it because the Sales Guru Of Last Week that he stole it from heard it somewhere else too,…

Every post is a pitch. Know what you’re selling: ideas, products, or dreams. When it comes to “content marketing” everything you’re sharing is one more snowflake that (should) add up to an avalanche of business. Unfortunately most people who struggle with posting are coming at it from the wrong angle. They’re sharing too much personal…

Read any book about sales, and you’ll see a lot of ink devoted to answering objections. But they’re missing the mark. Every question is the result of a concern that your prospect has about your product / service. They may not know how to voice it exactly, so they do what they know how to…

If you’re a solopreneur, freelancer, creative, business owner, or sales person for any of the above then you might have a case of “Discountitis.” Most businesses have it, and they don’t understand just how bad the situation is. Discountitis tells your clients that you don’t know your business. If you did, then why are you…

In the magic world, there’s a common refrain that the highest aim is sharing their child-like sense of wonder. But, you know what? I have a daughter who is almost 2 years old. She’s amazed that peanut butter sticks to her hand. She loses her damn mind at the sight of a particularly large bubble.…