The Importance Of Improving Your Sales Skills

This is one of the most destructive beliefs I see on a regular basis: "My idea is so good it sells itself." ~Every Misguided Entrepreneur For three years I was a mentor at the world's number one tech incubator, 1871, which is located here in Chicago. Once a month I'd have office hours where entrepreneurs […]
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What Is A Mentalist?

The short answer: A mentalist is a type of magician who has specialized in the art of mind reading tricks. The long answer: A mentalist is someone who is fascinated by the way that the human mind works. They are dedicated to understanding the far-reaching implications of unlocking the fundamental mental processes that guide our […]
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Mentalist As Business Strategy Expert

What Gives You The Edge? Live performance. Every show I do is an opportunity to get real-time feedback from real-live people on what works, what doesn't work, and what I should work on. Shows are composed of hundreds of experiments. I play with language, timing, positioning, tone of voice, physicality, scripting, lighting, information order, and […]
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4 Quadrants of Mind Control

"Ok Peter, if this is going to be a scientific demonstration, it needs to be a double blind test. That means I'm going to put you in an. . . isolation booth." I walk over to my case and pull out a brown paper grocery bag. "Ladies and gentlemen," I say as I open it, […]
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The Right Way to do Wrong

A question I get asked a lot on podcasts & interviews isn't really a question, it's more of a statement. "I bet you can manipulate people, huh?" Well, yeah. That's what I get paid to do, and it's why I started [     ] Like A Mind Reader in the first place; teach others […]
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Make Better Decisions

"I am convinced that life is 10% what happens to me and 90% how I react to it." Charles R. Swindoll Whether it's figuring out whether to take the job offer or not, who to date, where to go to school, or what to have for dinner, every day is full of choices. The quality […]
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A painting of Mentalist Jonathan Pritchard in the old world magic poster style.

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