JonathanPritchard

This is one of the most destructive beliefs I see on a regular basis: "My idea is so good it sells itself." ~Every Misguided Entrepreneur For three years I was a mentor at the world's number one tech incubator, 1871, which is located here in Chicago. Once a month I'd have office hours where entrepreneurs […]

The short answer: A type of magician who has specialized in the art of mind reading tricks. The long answer: Someone who is fascinated by the way that the human mind works and dedicated to understanding the far-reaching implications of unlocking the fundamental mental processes that guide our every decision for ourselves, our romantic partners, […]

What Gives You The Edge? Live performance. Every show I do is an opportunity to get real-time feedback from real-live people on what works, what doesn't work, and what I should work on. Shows are composed of hundreds of experiments. I play with language, timing, positioning, tone of voice, physicality, scripting, lighting, information order, and […]

"Ok Peter, if this is going to be a scientific demonstration, it needs to be a double blind test. That means I'm going to put you in an. . . isolation booth." I walk over to my case and pull out a brown paper grocery bag. "Ladies and gentlemen," I say as I open it, […]