Why Am I Such An Asshole?

This was a question from an ELITE.University member. Turns out it's kind of popular. I got a couple thoughtful responses on YouTube (which is a miracle). So if you're wondering about this, yourself, watch the video.

Frame Of Reference

This is a fantastic video explaining the concept of “frame of reference.” The cool thing about this concept is it’s not limited to understanding motion. Once you watch it, you’ll have a better grasp on the straight vs straight line discussion addressed in a couple articles already on the blog. In the introduction of the […]

5 Dimensions To Successful Sales With Storytelling

Growing up in the Appalachian mountains meant I was surrounded by storytellers. Whether it's folklore, tall tales, or making small talk it seemed like everyone in the mountains of North Carolina has the gift of gab. One year in college I even took a storytelling class. We studied music, narrative structure, pacing, character development, suspense, […]

Effective Soft Skills 101

While the world of business is more and more automated, the soft skills of building genuine human relationships continue to be essential for success.

Built On Trust

Insider Secrets No matter what round of funding you're looking for, there's something that's just as important as the facts & figures of your business: the trust between you and your investors. Medium is the Message Digital communications are phenomenal. It allows us to connect with anyone anywhere in the world at any time. We […]

Socratic Espionage

I know one thing; that I know nothing. ~Socrates Socrates was a master at looking like an idiot while being the smartest person in the room. It's an incredibly effective strategy, and there's even a term for it: The Socratic Method. It's the process of asking innocent questions that trap your target before they're aware […]

People Are Judging You

When I walk on stage, people are asking themselves 2 questions: Can I trust this person? Can I respect this person? In life it's no different. Every person you meet is asking themselves those two questions about you in the first seconds of your conversation. This article is how I, as a professional liar (ie: Mentalist), […]

Never Blame the Audience

Everybody's had a bad day at work. Usually that doesn't involve a room of 2,000 people watching you have a bad day. As an entertainer it's easy to tell yourself that it was the crowd's fault. They were too drunk. They were too busy texting. They were too this. Too that. Whose fault is it? […]

Communicate Easier

People think if they had the power to read minds it would lead to easier communication. The surprising thing is, there would be very little improvement from what you have already. The assumption is you'd get a more accurate "truth" because you'd know exactly how people feel instead of what they tell you. Over the […]
A painting of Mentalist Jonathan Pritchard in the old world magic poster style.







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