Personal branding sounds like one of those smarmy buzz words until you really think about what it means.

Unfortunately, too many people stop at "this is probably something that a self-important jerk would care about."

But, if its done right, personal branding can bring you massive opportunities, help you stand out in a field of overly qualified applicants, and a LOT more.

In this week's video I take you on a journey through my own history of branding (hello Jonny Zavant!), and what it has done for me.

If you think that personal branding is something that only insufferable idiots do, I'd urge you to watch this one all the way through.

Best thoughts,
~Jonathan