Effective Soft Skills 101

While the world of business is more and more automated, the soft skills of building genuine human relationships continue to be essential for success.
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The Importance Of Improving Your Sales Skills

This is one of the most destructive beliefs I see on a regular basis: "My idea is so good it sells itself." ~Every Misguided Entrepreneur For three years I was a mentor at the world's number one tech incubator, 1871, which is located here in Chicago. Once a month I'd have office hours where entrepreneurs […]
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What Is A Mentalist?

The short answer: A mentalist is a type of magician who has specialized in the art of mind reading tricks. The long answer: A mentalist is someone who is fascinated by the way that the human mind works. They are dedicated to understanding the far-reaching implications of unlocking the fundamental mental processes that guide our […]
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Speaker & MC

Available For Virtual Conferences & Opportunities You're planning a high stakes event with valuable attendees, and every detail matters. The speakers you choose will determine how people talk about the event afterwards. My goal? Make you look like a rockstar. My Guarantee If I do or say anything on or off stage that reflects poorly […]
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Mentalist As Business Strategy Expert

What Gives You The Edge? Live performance. Every show I do is an opportunity to get real-time feedback from real-live people on what works, what doesn't work, and what I should work on. Shows are composed of hundreds of experiments. I play with language, timing, positioning, tone of voice, physicality, scripting, lighting, information order, and […]
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A Warrior's Mindset

There's no shortage of articles explaining how "business is war," and they almost all start with pull quotes from Sun-Tzu's Art of War. They go into granular detail about the strategies & tactics of warfare as a way to help you understand how to apply those lessons in the boardroom. They explain how to deceive your […]
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Objections, Your Honor

Whenever I talk with anyone in sales, this question invariably pops up: "How would you suggest I deal with objections?" Short answer: Don't do anything objectionable. Long Answer: Take a seat. Objections can take many forms. Maybe it's about budget. Timing. Needing to talk with a partner before making big decisions. Whatever they're telling you, […]
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Socratic Espionage

I know one thing; that I know nothing. ~Socrates Socrates was a master at looking like an idiot while being the smartest person in the room. It's an incredibly effective strategy, and there's even a term for it: The Socratic Method. It's the process of asking innocent questions that trap your target before they're aware […]
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Fire Triangle of Online Sales

I love fire more than you do. When I was 14 I almost got arrested for juggling fire. Well, not for juggling, per se, but for drawing a crowd big enough to block the sidewalk & forcing folks into the street who wanted to get by. Fire & street performing taught me a lot of […]
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Make Better Decisions

"I am convinced that life is 10% what happens to me and 90% how I react to it." Charles R. Swindoll Whether it's figuring out whether to take the job offer or not, who to date, where to go to school, or what to have for dinner, every day is full of choices. The quality […]
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A painting of Mentalist Jonathan Pritchard in the old world magic poster style.

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