The Importance Of Improving Your Sales Skills

This is one of the most destructive beliefs I see on a regular basis: "My idea is so good it sells itself." ~Every Misguided Entrepreneur For three years I was a mentor at the world's number one tech incubator, 1871, which is located here in Chicago. Once a month I'd have office hours where entrepreneurs […]
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What Is A Mentalist?

The short answer: A mentalist is a type of magician who has specialized in the art of mind reading tricks. The long answer: A mentalist is someone who is fascinated by the way that the human mind works. They are dedicated to understanding the far-reaching implications of unlocking the fundamental mental processes that guide our […]
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4 Quadrants of Mind Control

"Ok Peter, if this is going to be a scientific demonstration, it needs to be a double blind test. That means I'm going to put you in an. . . isolation booth." I walk over to my case and pull out a brown paper grocery bag. "Ladies and gentlemen," I say as I open it, […]
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Persuasion Is Dangerous

"...Persuasion is dangerous, particularly in an advertising and capitalistic world. You are persuading people to do things that may not be in their interest. In the last 10 years or so, I’ve become conscious of the difference between informing and persuading. It’s a moral question for anyone involved in communication." -Milton Glaser
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A painting of Mentalist Jonathan Pritchard in the old world magic poster style.

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