First Principles

Elon Musk, savior of Earth Humans, explains in this short video what it means to reason from first principles, and why it’s important.
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Designers Are Mind Readers (And So Are You)

[vc_row][vc_column][vc_column_text]In order to create something that "just works" designers have to be mind readers. They have to get inside the heads of their intended user, and create something that feels natural & intuitive to use. This doesn't happen on accident, and it can be a very difficult process to perfect. The interesting thing is, you're […]
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How I Got A Company $100,000 of New Business In A Week

Case Study Let me walk you through how I got a company more than $100,000+ in new business, and then show you exactly how you can use the same techniques for yourself (even if you're not a big agency). A while ago I was hired on at the company as a graphic designer, and over […]
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Persuasion Is Dangerous

"...Persuasion is dangerous, particularly in an advertising and capitalistic world. You are persuading people to do things that may not be in their interest. In the last 10 years or so, I’ve become conscious of the difference between informing and persuading. It’s a moral question for anyone involved in communication." -Milton Glaser
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A painting of Mentalist Jonathan Pritchard in the old world magic poster style.

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