First Principles
Elon Musk, savior of Earth Humans, explains in this short video what it means to reason from first principles, and…Read more
Designers Are Mind Readers (And So Are You)
[vc_row][vc_column][vc_column_text]In order to create something that "just works" designers have to be mind readers. They have to get inside the…Read more
How I Got A Company $100,000 of New Business In A Week
Case Study Let me walk you through how I got a company more than $100,000+ in new business, and then…Read more
Persuasion Is Dangerous
"...Persuasion is dangerous, particularly in an advertising and capitalistic world. You are persuading people to do things that may not…Read more