More Important Than You Thought

My wife told me that there are lots of people on TikTok talking about "Shadow Work." That instantly makes me think it's silly. But the thing is; it's really important. Even if the only people talking about it are "Mars is in retrograde" folks. So I wanted to explain what it is & why it's […]
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Looking Ahead To 2024

The new year will be here before we know it. I'm ready; are you? I wanted to take a hot second to share some of the big plans for next year that I have in the works already. Academy of Applied Mentalism I'm building an online training community. This is where I'm going to run […]
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Repellant Marketing

Think about how many people there are on the planet. 8 Billion, with a B, billion. How many of those people could you work with in a single year? Think about how long it takes to get them what they need then use that number to divide the number of hours you have available in […]
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When To Launch?

"One instinct I've had for a while is that keeping quiet and then doing a BIG SURPRISE launch is a great way of getting more Day 1 hype than you would otherwise. But basically everyone with experience in marketing would tell me the opposite, right?" That's from a person in my private group (Valeria.City). They're […]
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Liars Are Better At Telling A Convincing Truth

Here's a weird lesson I learned in art school. Painting something unreal (like a dragon) forces you to be better at painting real things (like a flower). When you paint the dragon, something will look off about it. It's probably something to do with the lighting. The shadows are all wrong. The highlights are all […]
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Be Yourself (but better)

"I don't want to be sales-y. I don't want to be sleazy. I don't want to come across like a used car salesmen." Ok... Then don't! There's no problem. Be yourself. It's a lot easier than trying to be somebody that you aren't. On the other hand. . . "Being yourself" only works if you've […]
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The Art of the Most Valuable Skill

As an art major, I took several drawing classes. Basic drawing, life drawing, architectural drawing, etc. So did 99% of other art majors. Whether they were going to focus on printmaking, sculpture, or painting it didn't matter. Learn to draw. Why? It teaches you the basics of visual art. You learn how to take something […]
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Let's not make this awkward

He's looking at us, isn't he? AWKWARD. Try not to let him distract us. Did you tell him what's happening today? It wasn't me. ANYWAY. I wanted to say I'm not just thankful to have you in my life. I also appreciate our connection. Even if I don't hear from you all that often, I […]
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How Familiar Are You With Projection?

Lately I've run across a couple articles & videos about doing "Shadow work." It took me back to high school when I first learned about the shadow, projection, and feeling "pressure" from others to do something. They're all tied together, and they've been repackaged as shadow work, which made me chuckle. So I was curious […]
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Oh, you wanted a link?

Whoops. I just couldn't wait. Here's the link to the brand new video. Give it a watch (at least a minute) and a like if you'd like to help me hack YouTube's brain into showing it to more people. . .
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A painting of Mentalist Jonathan Pritchard in the old world magic poster style.

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