Doesn't Matter What You're Doing

Written by: Jonathan
Are you selling high priced consulting? Cool. Are you selling multi-million dollar building projects? Cool. Are you selling pre-set packages? Cool. Let me ask you: do you think each one needs a different sales system? My answer? No. Why? At the end of the process, it's still a person making the decision. As long as […]
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What Makes The Super Bowl So Valuable?

Written by: Jonathan
And what can it teach you about your business? Lots of businesses that exhibit at trade shows call them the "super bowl of the [insert their niche here] world!" And they're more right than they realize. 99.9% of the time they mean to say that this is the highest stake winner-take-all event of the year […]
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Ignore It Or Not?

Written by: Jonathan
This Friday I did two performances of my "Asheville Mind Reading Show." Someone at my 9pm show didn't have a lot of fun. They gave me my first 3 star review. They signed up for TripAdvisor solely so that they could share their thoughts. Up until this point I have only received 5 star reviews, […]
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4 Kinds Of Questions

Written by: Jonathan
Success is the fine art of asking the right question in the right way to the right person at the right time. What kinds of questions should you be asking? Good question! Asking To Find Out This is the kind of question you usually think of when you think about asking questions. "Don't know something? […]
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Your own personal mind reader: An Invitation

Written by: Jonathan
Would you bet against a poker player who knew exactly what cards were in your hand while you knew nothing of theirs? Would you negotiate against someone who knew all of your secrets, knew everything about your business, and what you were most worried about? In short; would you want to challenge a mind reader? […]
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Ducklings, Ping Pong Balls, and Pricing

Written by: Jonathan
A One Act Play Them: How much is it going to cost? Me: Have you ever heard about new-born ducks thinking a ping-pong ball is their mother? Them: What are you talking about?! Me: Yeah, it's super weird. Ducklings are programmed to believe the first thing it sees is its mother. It's called imprinting. Turns […]
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What Is Applied Psychology? [this one is important]

Written by: Jonathan
When people ask me how mentalism works (Are you psychic? Are you for real? Is this is a gift you were born with? Is this a skill anyone can learn?) I like to tell them: It's a unique recipe of applied psychology, showmanship, and moxie. ~Jonathan Pritchard Now, I'm not going to breakdown everything there; […]
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Putting It All Together

Written by: Jonathan
At the heart of my work is helping people transform their life. That's what I call "Life Alchemy Technology." There's a simple & effective art/science to changing what is into what could be. That's the most powerful magic in the universe. Then there's being a persuasive professional. No matter what job you have, or what […]
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You're not prepared

Written by: Jonathan
You can see all the photos in the world. You can talk to people who have been there & done that. You can read a thousand first-hand accounts that describe how the wind picks up and the temperature drops. How birds go quiet and everything goes still. How the light takes on a silvery vibrance […]
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With A Little Help From Your Friends

Written by: Jonathan
This week we’ve been talking about how to think about huge opportunities and the competing strategies of keeping the best for last vs starting with the best to ensure you stay in the [metaphorical & literal] competition. Yesterday I strongly advised you to start with the best and give yourself the best shot at winning […]
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