The Bridge Across The Trade Show Gap

Written by: Jonathan
Yesterday I pointed to the invisible gap that makes sure 40% of new exhibitors never return: it's the belief that attendees will automatically stop by the booth to start conversations. What's the answer? If you're an exhibitor, you have to start those conversations yourself! How do you do that? Most of the time, the best […]
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The Invisible Trade Show Gap

Written by: Jonathan
A recent statistic said that 40% of companies that exhibit at a trade show for the first time, don't come back. That really surprised me since I've seen client after client land millions of dollars in new business from show after show. So, why would nearly half of all new exhibitors decide not to show […]
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Should You Start An LLC?

Written by: Jonathan
As a business owner, one of the most important decisions you'll make is choosing the right legal structure for your business. One option is to start a Limited Liability Company or LLC. So, what exactly is an LLC and why should you consider starting one? First and foremost, an LLC offers asset protection. When you […]
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Part Of Helping Others Is Protecting Yourself

Written by: Jonathan
New video is up, and it's mostly for freelancers, solopreneurs, side hustlers, and anyone else who might be up & running but not totally official yet. That's because there's an important legal step that you can take to protect your name, your privacy, and your family. It's as simple as starting an LLC. In the […]
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Why Do We Do What We Do?

Written by: Jonathan
Hope you're off to a great start already. Because it's only going to get better. This weekend I got to spend quite a bit of time with one of my favorite people on the planet (Hi David!). We talked about a lot of things, and I want to touch on just a few of the […]
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Watch Me Work Through Some Trust Issues

Written by: Jonathan
I'm not gonna lie: ropes courses freak me out & I almost didn't go up. Put my life in the hands of some bored teenager to "feel a sense of community & trust?" No thanks. But it does look like fun . . .
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3 Years Happens Fast

Written by: Jonathan
Last week I MC'd the awards gala for Thrive, one of the top marketing agencies in the world. It has grown quite a bit in the past couple years, so I got to read off quite a number of names of people who hit their one year anniversary. Then I got to my name for […]
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Are You Getting Passed Up For Promotions At Work? Here's Why

Written by: Jonathan
Have you seen less experienced & less capable people get promoted over you? Does the work you do pass by unnoticed? If so it can be frustrating and demoralizing to know someone else got the position that you rightfully deserve more. It can be tempting to quit and move somewhere that you're appreciated more, but […]
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Pre-Cultural Persuasion

Written by: Jonathan
I took this photo at the home office of Thrive. It shows where the 230+ employees of the company live and it shows where the 747 current clients are located, too. It's fantastic to see both are all over the world. That makes me happy because it means that our processes of building working relationships […]
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Tent Revival

Written by: Jonathan
I grew up going to my fair share of tent revivals. Getting to come together with neighbors & friends to share a meal & a message. That's what I was reminded of this past week when I got to see everyone in person after only getting to see them on video calls for the past […]
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