Simple Sales CRM

Written by: Jonathan
It's time for more Obsidian on YouTube! It's one of the most powerful tools I have in my toolkit. This week we're diving into how I use it as a customer relationship manager (CRM). Even if you're not in sales it's still worth checking out. If you don't use it for sales, you can still […]
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Lucky Find: New Name Same Great Flavor

Written by: Jonathan
Do not be alarmed, for it is I, Jonathan Pritchard. If you don't know this yet, I like buying URLs. I have so. many. Like, 100+ many. And this weekend I got another: GoodPersuasion.com Couldn't believe that it was available, so I scooped it up instantly. Realized that it's a great name for what I […]
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The Case Against Building Rapport

Written by: Jonathan
Every sales book you'll ever read will tell you to spend the first part of the call connecting with your prospect. "Where you calling in from? How's the weather there? Watch the game yesterday?" Awful. Everyone knows exactly what you're doing. Trying to build rapport. What if, instead, you did exactly what your prospect wanted? […]
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Feed The Monster

Written by: Jonathan
The internet is a hungry place. It constantly wants to eat "content." What kind? Doesn't matter. Just as long as there's always something new, it's happy. I used to think this was a bad thing. Think about comedians & performers in the old Vaudeville days. They could do the same act for years and make […]
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The 5 (Strange) Stages Of Consulting

Written by: Jonathan
Are you a consultant or want to be one? Understanding the strange but enlightening connection between magicians and consultants can prepare you for an intriguing aspect of the consulting world. Drawing from my experience working at a magic shop, I explain how magicians are like consultants. Just as a magic shop sells the secret behind […]
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Invisible Barriers

Written by: Jonathan
Sales is a two way conversation, but most people never think about it that way. They usually think as a buyer. "Is this company good enough? Can they do what they say they can do? Is this going to be fast enough?" What you may not realize is that the sales person is evaluating you […]
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Why Would Someone Be Upset When You Help Them?

Written by: Jonathan
Hope you had a good Memorial Day yesterday, and you're getting back in the saddle this morning. Today's Tuesday, so it's time for a new video. This week I'm pulling on my experience working at the magic shop at Universal Studios to talk about a weird situation where someone can be upset with you, even […]
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How To Control Your Emotions: 6 Step Guide

Written by: Jonathan
As a Mentalist I've been fascinated by the mind & how it works. I've been particularly interested in the deeper internal experience of emotions. They happen faster than thought, so how could you ever hope to "think your way" into a better situation? Turns out there's a 6 step process that allows you to hack […]
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Are You Persuasive?

Written by: Jonathan
When it comes to helping someone make up their mind it seems like most people see no difference between manipulation, coercion, influence, and persuasion. I wrote a whole article about the landscape of all of them, and why each is different. Ultimately I consider persuasion to be the most ethical (and powerful) way to help […]
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How Tough Is It To Explain Your Job?

Written by: Jonathan
As the Digital Renaissance continues to transform the world, it's more likely that AI & other technologies change the fundamental shape of what "work" looks like. I was thinking about how dynamic & fast everything is advancing and it reminded me of an old idea I heard. The more difficult it is to explain what […]
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