Frustrating Diversions

Written by: Jonathan

I saw this exchange yesterday between a potential client (blue) and a photographer (green). At a glance it looks perfectly innocuous, but there are a couple considerations I'd like to put on your radar. First things first: The photographer dropped the ball here. Their focus is on the relationship, whereas the client is focused on […]

What Is Experiential Marketing?

Written by: Jonathan

Experiential marketing is about creating a memorable experience for your customers - an experience that resonates and aligns with your brand in a positive way. It's not about telling your audience how to feel, but rather, orchestrating an experience that naturally triggers these emotions. In this video, we break down the concept of experiential marketing […]

events, infotainment, marketing, video

What Is Experiential Marketing?

Written by: Jonathan

In this Atlantic article from 2017, the author outlines why buying experiences is more valuable than buying things; despite them being more expensive and ephemeral. "Over the past decade, an abundance of psychology research has shown that experiences bring people more happiness than do possessions." It's years later, and the mainstream business world still seems […]

4 Quadrants Of Mind Control Updated

Written by: Jonathan

This is a video update from a popular post I wrote awhile back. Transcript 4 Quadrants of Mind Control I want to clear up a lot of misconceptions around persuasion and influence in people that feel like it's icky. I think it comes from a lot of assumptions that aren't true or misunderstanding of the […]

influence, manipulation, persuasion, psychology, video

The 4 Foot Giant

Written by: Jonathan

(keep your eyes on the man in the middle.) I went to college for one semester before I dropped out. Felt bad for myself. Depressed. Frustrated. Hated my job at a steakhouse. Nothing was going right. One weekend I decided to see if there was a magic shop nearby just to entertain myself, and it […]

The Trouble With Self Promotion

Written by: Jonathan

Here's my conviction: 99% of people on planet Earth want to do the right thing. They don't want to lie. They don't want to cheat. They don't want to steal. And on down the list of the 10 commandments we could go. At least with the biggies. . . And what in the world does […]

Persuasion As Garnish

Written by: Jonathan

I'm going to mix metaphors here, but you'll be able to stick with me. Imagine you're on an airplane. How would someone influence you to drink cranberry juice? Maybe you were going to drink it already. Maybe you like cranberry juice. Maybe you never drink it. Depending on how you're feeling that day, it might […]

Cart, Meet Horse

Written by: Jonathan

Do you think people can read minds? I'd bet that you'd say no. Don't need to be psychic to win that bet. But. Why do you expect people to know why you're awesome without telling them? I see it all the time. Artists, writers, and other creatives talk about never getting their big break. How […]

Mind Control Made Simple

Written by: Jonathan

This was originally an article that I wrote back in 2016 or 2017. Now it's a video! Since then I've used this idea to help people understand why persuasion is not some icky thing to avoid, but a worthwhile tool that everyone should know about. This is one area where ignorance is not bliss. In […]

Honor Their Memory

Written by: Jonathan

This weekend I took the family into the mountains for a memorial for one of the most important people in my life; Joy Thompson. We met when I was 13 years old (27 years ago) at a summer program that she & her husband (Randall in the yellow shoes), and she was instrumental in helping […]

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