What Is Experiential Marketing?

In this Atlantic article from 2017, the author outlines why buying experiences is more valuable than buying things; despite them being more expensive and ephemeral.

“Over the past decade, an abundance of psychology research has shown that experiences bring people more happiness than do possessions.”

It’s years later, and the mainstream business world still seems to lag behind in its willingness to invest in experiences that create an indelible mark in the memories of their customers & clients.

Which is, in fact, my specialty.

As more & more people at companies wake up to the value of interaction, engagement, and experiences I’ll be here to help them along the way.

Find out more in this week’s video, posted just now.

Best thoughts,

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