Yesterday I talked about Miyamoto Mushashi and his quote about mastering one thing to understand 10,000 things.
It works the other way, too.
If you are focused on one thing (mine is the psychology & importance of sales in high stake business), then you can find endless ways to talk about it through any/all other topics.
It looks like this:
The other topic + the core lesson + your experience = endless stream of video / article ideas
If you are trying to establish yourself as the go-to expert in your field (and you should be) then that is the magic ticket.
With that formula you can build a library of material that connects with people (because you’re using stories they can relate to & understand) and positions in the best place possible.
So, what’s your one thing?
Best thoughts,
~Jonathan