On any plane, at any networking event, or any cocktail party I’m usually the most interesting person in the room. I used to think it was because I travel the world, have great tour stories, worked on multiple TV projects, or have famous friends. Nope. Couldn’t be more wrong. Here’s how it happens. Someone asks […]
Old Game♟ Imagine you've spent your whole life getting good at playing chess. Everyone you know plays chess. Your family plays chess. Your dad & his dad before him played chess as far back as you can imagine. Then you hear about a new game, Go. It's completely unlike chess. The rules are different. It […]
With Thanksgiving around the corner, you know what time of year it is! Holiday season! Seems like there's one party after another, and before you know it the season of gratitude feels more like the season for being grumpy. It's easy to get overwhelmed in the holiday season, so here's a checklist to see how […]
Just now I was looking out the window letting my mind wander as I do quite often, and a weird thought popped into my head. Put the right words in the right order and you can get someone to give you money, fall in love, or even start a war. That's magic. Persuasive writing is […]
Case Study Let me walk you through how I got a company more than $100,000+ in new business, and then show you exactly how you can use the same techniques for yourself (even if you're not a big agency). A while ago I was hired on at the company as a graphic designer, and over […]
"...Persuasion is dangerous, particularly in an advertising and capitalistic world. You are persuading people to do things that may not be in their interest. In the last 10 years or so, I’ve become conscious of the difference between informing and persuading. It’s a moral question for anyone involved in communication." -Milton Glaser
Oftentimes, when we're going through a difficult time (like a break up, a business failure, downsizing, etc), we try to figure out who is responsible for what so we can cut up the "blame pie," hoping that the other guy's slice is bigger than yours. "You're responsible for 51% of this problem, therefore the results […]
A question I get asked a lot on podcasts & interviews isn't really a question, it's more of a statement. "I bet you can manipulate people, huh?" Well, yeah. That's what I get paid to do, and it's why I started [ ] Like A Mind Reader in the first place; teach others […]
Hierarchy In 1943 Abraham Maslow released a paper exploring the typical development of exemplary humans, and since then his ideas have been spread world-wide as "Maslow's Hierarchy of Needs." The basic idea is a person starts at the base of the pyramid, and each level must be mastered before they can begin working on the next […]
Before you convince yourself you're a failure, take a moment to consider whether or not you're surrounded by awful people who want to make you feel as bad as they do.
