Waiting to launch does this to your project

Written by: Jonathan

It guarantees failure. And that's why I wanted to show you an example of a project doing it right. Before we dig into that, I want to take a moment to explain the problem I'm talking about (and you might recognize yourself). Most solopreneurs, company founders, and new-to-communication people tend to believe "I'm going to […]

Trust Your Team

Written by: Jonathan

After wrapping up filming for my upcoming promo video, I thought about how different it feels to shoot the video than it does to watch the video. When you're in the moment, you're aware of your perspective, the environment, the challenges you had finding parking, how funny the videographer is & you can't keep a […]

Success Is Backwards

Written by: Jonathan

I knew I'd be filming the last segments for a new promo video tonight, so I wanted to wait to write today's note until after I was done, and I'm glad I did. We were shooting in an art gallery and there were prints on the wall that were simply stunning. I took printmaking for […]

4 States & 18 Months Later

Written by: Jonathan

This is a picture from 2005. That's me in the gray shirt; not the woman laughing her head off. Yesterday we talked about a couple students coming back to me this weekend to show me their souvenir cards because they remembered my name & saw it on the posters promoting this weekend's show. And I […]

Brand Recognition & Recall

Written by: Jonathan

Back in August of 2023 I performed my 70 minute mind reading show/keynote presentation at a college in Iowa. Part of the experience involves me throwing playing cards into the audience, and those cards often become souvenirs for audience members. I can't tell you how many of those I've signed over the years... Last night […]

Your Skills Are Fine. Your Strategy Sucks.

Written by: Jonathan

You're already amazing; you just don't know it yet. No, really. Over the years of working with thousands of clients & companies & teams, there's one constant: people are more capable than they think they are. And it's the "think they are" part that's the key that unlocks everything else. It's not your skills that […]

Don't Get Comfortable (on camera)

Written by: Jonathan

Are you more on the left, or on the right when it comes to appearing on camera? If you're on the left, you're in good company. Most people feel awkward in front of the lens, and they'd rather feel comfortable sharing their message with the world. But I'm here to explain why you're holding yourself […]

Digital Marketing 101 Now Public

Written by: Jonathan

Do you ever build out an entire e-course but then get distracted with the world shutting down, moving across country, your wife getting pregnant with your first kid, starting a trade show consulting business, and forget all about it? You too?! Because that's a thing that sure did happen. I was going through my older […]

It's Not Me, It's You

Written by: Jonathan

Let's talk about how to say "bye" to bad fits. (Also, Happy Valentine's Day he says for no reason...) Monday we talked about being so desperate that you will sign anyone & why that will kill your business. Tuesday we talked about how to identify when you're talking with someone who you should not do […]

How To Identify Red Flag Clients

Written by: Jonathan

Yesterday we talked about being so desperate that you'll sign horrible clients for your business, and why that'll wind up drowning your success. Several people asked if I had ways of recognizing bad fits. Sometimes the perfect lead turns into the worst nightmare client you've ever seen. Wouldn't it be nice if you could know […]

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