Math was probably my least favorite subject in school.
At the same time, there was one area that everyone else had trouble with that was easy for me: word problems.
When I could talk through the situation, everything made sense.
Flash forward decades later and now I can use that advantage in my business life.
Business is all about sustainable services or products.
Sustainable, in this case, means profitable.
Is this going to make me more money than it takes for me to make it happen?
That’s the one formula to rule them all.
Sometimes, in order to find that answer, you have to do some complex math.
What’s the ROI on my PPC campaign?
Well. To figure that out, you have to know your budget, the cost per click, the conversion rate of your website, your sales close rate, and the lifetime value of your average client.
Now you’re working with division & multiplication of percentages.
Good luck doing that with a calculator.
So you might use Excel or Google Sheets.
I mean, I have, but now I don’t need to.
Not since I discovered this Obsidian plug-in, and that’s what the video’s all about.