The Power of Metaphor

Things happen.

We tell ourselves & others what those events mean.

Based on those meanings, our next steps are obvious (to us, at least).

This is why it’s important to understand the stories we use to make sense of the world.

That’s why I wanted to ask you: what is sales to you?

Is it a mostly collaborative game where two (or more) players are working to score against the other, and will shake hands at the end ready for the next time?

Is it a battle where two sides are pitted against each other in a winner-takes-all dynamic & the loser is left with nothing?

Is it a beautiful dance where both are partners working to create a beautiful expression of common interests?

What story do you tell yourself? I’d be curious to hear it.

Best thoughts,

PS: Later this week I’ll be MCing an awards gala for one of the country’s best marketing agencies. Can’t wait to share how it goes!

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