Today kicks off the small technology conference focused on exploring the network you might have heard me mention before: Urbit.

My presentation is focused on the power of peer to peer connection.

That’s where the “real magic” happens (and it’s the secret sauce of Mentalism, as it focuses on the minds (and hearts) of volunteers).

The conclusion?

If you want your project to succeed, then you would do well to focus on the experiences & emotions that it can create.

This is counter-intuitive to most founders, and the thing they need the most help developing when it comes to fund raising, branding, marketing, sales, delivery, and everything else that your mission involves.

If you’d like a mind reader’s take on what you’re doing, please feel free to shoot me a note!

Best thoughts,

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