The title kind of says it all.
This is one of the most common strategies I see at trade shows. In fact, I saw it 4x walking around the most recent trade show I attended in under 10 minutes.
So this is something that a lot of people are using to get more leads out of their next booth exhibit.
The challenge is understanding how much time is wastes, how much effort they’re pouring down the drain, and how they could get drastically better results with WAY less effort.
Find watch the video, and see what I’m talking about.
If you’re planning your company’s trade show booth exhibit, then we should talk!