Email Marketing

Email is everywhere; on desktop, mobile, and now even on watches.

As a marketing tool it’s a relatively inexpensive way to keep previous customers informed of new developments, and maintain mindshare for potential customers. Coupons, discounts, and limited-time offers can drive traffic to your physical and online store. Plus, with sign-up verification, it’s a communication channel customers are literally asking you to use to stay in touch.

Due to its incredible flexibility, email is a workhorse in the marketing stable.

That’s why I’ve enjoyed working on email marketing campaigns for the past several years.

My Email Marketing Experience

• Began in 2008
• Manage multiple departments to create a cohesive marketing campaign (copy writing, photography, graphic design, coders, etc)
• List segmenting
• Personalizing messages
• Familiarity with A/B Split Testing
• Broadcast series development
• Knowledgeable in HTML & CSS
• Leveraging metrics for data-driven decision making
• Able to manage multiple campaigns and projects simultaneously
• MailChimp, AWeber, MaxBulk Mailer
• Pipeline integration with PayPal, ClickBank, etc.
• Sales funnel friendly