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Email is everywhere; on desktop, mobile, and now even on watches.

As a marketing tool it's a relatively inexpensive way to keep previous customers informed of new developments, and maintain mindshare for potential customers. Coupons, discounts, and limited-time offers can drive traffic to your physical and online store. Plus, with sign-up verification, it's a communication channel customers are literally asking you to use to stay in touch.

Due to its incredible flexibility, email is a workhorse in the marketing stable.

That's why I've enjoyed working on email marketing campaigns for the past several years.

My Email Marketing Experience

  • Began in 2008
  • Manage multiple departments to create a cohesive marketing campaign (copy writing, photography, graphic design, coders, etc)
  • List segmenting
  • Personalizing messages
  • Familiarity with A/B Split Testing
  • Broadcast series development
  • Knowledgeable in HTML & CSS
  • Leveraging metrics for data-driven decision making
  • Able to manage multiple campaigns and projects simultaneously
  • MailChimp, AWeber, MaxBulk Mailer
  • Pipeline integration with PayPal, ClickBank, etc.
  • Sales funnel friendly

 

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