In my work, I have the unique pleasure of helping a veritable cornucopia of different people. There are entrepreneurs, full time employees who want to start a side hustle, corporations that want to connect with their employees and prospective customers. Every single situation is unique, and it’s that kind of variety that I thrive on. Every day is different, and I love it.
I’ve noticed, however, that the people who I don’t work with seem to have the same things in common, so I thought I’d share those here as a way to help you see inside the mind of someone who isn’t actually ready to make the changes necessary for massive success.
Without further ado, here are my client disqualifiers:


Excuses are boring. They’re not real. Nobody cares about them but the person using them as a justifier for lack of action. Change makers decide what they want, and then they go get it. Excuse makers, however, will find a million reasons why not to do something, and my clients focus on the one reason to do something.


Yeah, it is hard work. No, it’s not easy. Yes, you’ve had a lifetime of living one way, and it’s gotten you this far. To get a different result, you’re going to have to overcome years and years of self programming. It’s going to feel unnatural. That’s the point of growth! But complaining about it isn’t going to make it any better. It only further entrenches the behaviors that have gotten you what you don’t want. So stop it.


Being skeptical is important. You should test everything. Evaluate claims. Don’t take anything on blind faith alone. I get it. But, what I don’t get is the excessive doubt, pessimism, and cynicism. I will not dance for you. I’m not going to jump through your hoops. I’m here to help you get results; not be your emotional crutch to compensate for the lack of internal work you refuse to do.


If you want someone to make you feel special, get a dog. If you want results, come to me. People who are more interested in being overly protected aren’t ready to for the real work that success requires. I can’t protect you from challenging your beliefs. I can’t do the work for you. I can only show you what you have to do to get what you want. Don’t get mad at the results you didn’t get from the work you didn’t do because you’re uncomfortable.


Show up late? Forget an appointment? If you don’t care about your success, I care less. I make time for my clients. I show up early. I put in the effort. That’s part of being a professional. I care about my clients. I care about getting them results. And I can’t do that if they’re not taking it seriously. You literally can’t pay me enough to care more than you when you refuse to show up.

What I Can Do

I can teach you how to leverage your fundamental psychology to get what you want. I can show you how to build a brand that resonates with your clients. I can help you connect with the people you need to talk with. I will show up. I will be present. I will care.

What I Can’t Do

I will not lie to you. I will not cater to the behaviors, beliefs, and ideas that have kept you locked in prison. I can’t take the blame for your failure to act.

But This Isn’t You

Hopefully nothing in this article resonates. Hopefully you don’t see yourself here. Hopefully this is a strange and peculiar post that makes you wonder if there really are people like that in the world.

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