How I Got A Company $100,000 of New Business In A Week

Written by: Jonathan
Case Study Let me walk you through how I got a company more than $100,000+ in new business, and then show you exactly how you can use the same techniques for yourself (even if you're not a big agency). A while ago I was hired on at the company as a graphic designer, and over […]
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Persuasion Is Dangerous

Written by: Jonathan
"...Persuasion is dangerous, particularly in an advertising and capitalistic world. You are persuading people to do things that may not be in their interest. In the last 10 years or so, I’ve become conscious of the difference between informing and persuading. It’s a moral question for anyone involved in communication." -Milton Glaser
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An Election of Blame

Written by: Jonathan
Oftentimes, when we're going through a difficult time (like a break up, a business failure, downsizing, etc), we try to figure out who is responsible for what so we can cut up the "blame pie," hoping that the other guy's slice is bigger than yours. "You're responsible for 51% of this problem, therefore the results […]
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The Right Way to do Wrong

Written by: Jonathan
A question I get asked a lot on podcasts & interviews isn't really a question, it's more of a statement. "I bet you can manipulate people, huh?" Well, yeah. That's what I get paid to do, and it's why I started [     ] Like A Mind Reader in the first place; teach others […]
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Beyond Maslow's Pyramid

Written by: Jonathan
Hierarchy In 1943 Abraham Maslow released a paper exploring the typical development of exemplary humans, and since then his ideas have been spread world-wide as "Maslow's Hierarchy of Needs." The basic idea is a person starts at the base of the pyramid, and each level must be mastered before they can begin working on the next […]
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Asshole Audit

Written by: Jonathan
Before you convince yourself you're a failure, take a moment to consider whether or not you're surrounded by awful people who want to make you feel as bad as they do.
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Halloween All Year

Written by: Jonathan
The last weekend of October is one of my favorite times of year, and I got to spend it in Vegas where the costumes are especially extravagant. But why is Halloween so much fun? Power of Masks Since prehistory, mankind has made use of masks in one form or another. It's an external method of […]
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3 Things to Invest In

Written by: Jonathan
If I were interested in making a quick buck, I might be telling you 3 "hot stocks you absolutely must invest in." I could tell you to buy a product that gives me a commission. Instead, I'm going to tell you the three things I've invested my time, money, & effort into that's responsible for all […]
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Birth of Superstition

Written by: Jonathan
Last night something amazing happened: the Chicago Cubs beat the curse of the Billy Goat. They haven't been to the World Series playoffs since 1945, and they haven't won the World Series since 1908. Last night that changed. The Cubs beat the Dodgers to earn their spot in the World Series, and are looking to win the […]
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Never Blame the Audience

Written by: Jonathan
Everybody's had a bad day at work. Usually that doesn't involve a room of 2,000 people watching you have a bad day. As an entertainer it's easy to tell yourself that it was the crowd's fault. They were too drunk. They were too busy texting. They were too this. Too that. Whose fault is it? […]
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