10 Body Language Tips

Written by: Jonathan
  So-called "Body Language Experts" are especially common around election time. News programs love having them on to dissect every nuance of the politician's delivery. Too bad it's almost all crap. As you can see here, he touched his nose which means he most likely had eggs for breakfast, which means he's probably going to […]
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Comfort of Defeat

Written by: Jonathan
Once you see success as a possibility, defeat loses its comfort.
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Effect First Thinking

Written by: Jonathan
When a magician is creating something new, there are 2 parts of the equation. The Effect: What do I want the audience to experience? The Method: How am I going to make that happen? In a good show, the magician puts most of his time into answering the first question as clearly as possible, and […]
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Asking Permission for Greatness

Written by: Jonathan
“Who did Michael Jordan ask to be great?” That’s the question that stopped the conversation. (We were in Chicago, so I figured it would hit home.) I had just wrapped a workshop, and a woman came up to pick my brain. She was listing off reasons why she wasn’t working on her life’s mission, but […]
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Marginal vs Full Cost

Written by: Jonathan
Gregory (Scotland Yard detective): "Is there any other point to which you would wish to draw my attention?" Holmes: "To the curious incident of the dog in the night-time." Gregory: "The dog did nothing in the night-time." Holmes: "That was the curious incident." That's an excerpt from Sir Conan Arthur Doyle's "Silver Blaze," a Sherlock Holmes novel, and it highlights […]
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Fire Triangle of Online Sales

Written by: Jonathan
I love fire more than you do. When I was 14 I almost got arrested for juggling fire. Well, not for juggling, per se, but for drawing a crowd big enough to block the sidewalk & forcing folks into the street who wanted to get by. Fire & street performing taught me a lot of […]
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The Magic of a Simple Business

Written by: Jonathan
Here's something super cool about my life: Steve Martin and I are on the same career trajectory. Sure, he's 30 years ahead of me, but I'm close on his heels. Little known fact about him is he got his start working at a magic shop in Disneyland in California. One of my favorite weird jobs I've […]
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Recognition & Recall

Written by: Jonathan
If I asked you to look at a list of words, wait 5 minutes, and then write down as many as you could remember this would be an exercise in recall. If I asked you to look at a list of words, wait 5 minutes, and then tell me which ones look familiar on a […]
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Like vs Trust

Written by: Jonathan
If I'm going to have surgery done, the single most important factor in deciding who my surgeon is (besides what insurance I have), is whether or not I trust they can get the job done right. I don't care how terse they are in the consultation. I don't care that they didn't ask about my […]
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Stage Name

Written by: Jonathan
What I Learned About Personal Branding When I Picked My Stage Name Maybe you don't need a stage name. Maybe you don't have thousands of fans who want to track down where you live. Maybe you don't want to create an entirely fictitious persona for fun & profit. But here's why you should still care about […]
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